SHOPPERS are horrified as Christmas wrapping and decorations have been spotted in shops ALREADY.
Scores of festive boxes, bows, wrapping, ribbons, cards, baubles and crackers lined the shelves of a city department store.
Sparkling red, green, silver and gold glittering cover every inch of the Paperchase concession inside the Birmingham branch of the Selfridges shop.
Alongside the decorative bits and bobs were Christmas-themes gifts featuring tiny festive trees, xmas puds, sleighs, gingerbread people and nutcrackers.
The wintry wares were spotted yesterday/on Wednesday (Aug 31) – meaning the stock was hauled out in August.
One shocked shopper said: “I can’t believe there’s Christmas stuff out in August.
“We haven’t even had the end of the school holidays yet let alone Halloween or Bonfire Night.
“It seems like Christmas comes earlier each year.
“It almost makes it less exciting. We still have months to go.”
It comes as the majority of stores have not even started selling Halloween decorations yet.
Christmas ornaments are usually put up at the beginning of advent, which is the fourth Sunday before Christmas.
Lottie Tiplady-Bishop
Lottie is our assistant news editor. She first started out in journalism editing The Tab Manchester at university, and The Sun Online before moving here to help oversee the news team. She loves crime stories, reading the Sunday papers and anything vegan.
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